deweymedia - video production, web video and social media blog

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Monday
Aug242009

Stunning Anti-Smoking Ad

This anti-smoking ad / public service announcement has been around for two years, but it still kicks butt.  It turns an old notion - the Marlboro Man - and stereotypical singing cowboy on its tail.  It's the kind of ad that plays and lives a room silent.  The lyrics, the voicebox sounds, the reactions, it's all remarkable.  This ad is TOP DRAWER.

Thursday
Aug202009

Meow. Big Cats, great news story.

Here's a feel good cat story.  These cats sure like to wrestle.

 

Monday
Aug102009

Fannie Mae: Playing for Change

Great music from the Knitting Factory in Los Angeles. All part of a great group called Playing for Change. The featured player is Grandpa Elliott who has been playing on his corner in New Orleans at Toulouse and Royal for many moons.  This guy knows how to rock!  Those are some styling harmonic blues.

Monday
Aug102009

Doctors Without Borders: Boy

Medecins Sans Frontieres (that's french for Doctors Without Borders) serves up an incredibly powerful new commercial using one simple locked off image of a hut in Africa. But listen to the piece and read the subtitles and you'll see the power of simplicty at work. Simple, albeit horrible stories like this one.  Nothing fancy here, but the starkness of that hut and the lives of the children who you can hear, but not see, drive home the plight of all children that MSF helps in countries across the globe. 

This spot is not for the feint hearted... the title cards tell a harrowing tale along with the raspy whines of the child. the rattling of machine guns and the explosions of bombs in the distance.   It's compelling storytelling, plain and simple, which gets your attention.

Thursday
Aug062009

Air New Zealand: Skin Tight

Amusing commercial although I had to rewind and replay a few times to get it.   Expressions on the 'watchers' are pretty good.   I would have used a few more close-up cutaway shots to drive the point home.   It's not until almost the end of the spot that it becomes somewhat clear what's going on.