The New New Media

Look for more communications innovations from an Obama presidency -- social media outreach based on the extensive database of issues of concern to various constituencies. A story today in Scientific American says President elect Obama will use social media to bypass the mainstream mediia and communicate directly with the people.

Another story in today's Washington Post says Obama has the "opportunity to create the first truly "wired" presidency."

The muscle behind this strategy is a database of more than ten million constituent email addresses and their polical interests and preferences.

Campy Commercials -- Fun and Clever?

Here's an interesting new web campaign for a new low-priced line of JVC video cameras, called the Everio - Everio Web Campaign. They are fun commercials with a kooky cast who are having fun while selling the new cameras through a series of amusing vignettes starring the new JVC cameras and a wedding.  What's not to like about a wedding?  So what do you think?

Cool new video tool + Great Video - High Energy Editing + Great Music

Here's some real high energy work and a very cool new tool.... download the tool and then start playing with your keyboard.   so go to the site, load the screen and start messing around with your computer keyboard....very cool....  http://mediatronica.com/

Not only is it a very cool idea, but the video Itself shows the power of a great music track.... note how the music drives the piece.... Slow cuts would not work here.

Web Video Politics - Air Wars

Here's a clever new spread-the-message viral tact being used by the Obama campaign to spread the word on a timely subject, our current economic turmoil: Obama YouTube 2 Minute Appeal .   

Here's John McCain's latest Political commercial  -- you guessed it, about the economy - front and center on the McCain web site. 

If the economy wasn't the main message a few weeks ago, it sure is now.

Customer Ratings & Video Boosts Online Retail Sales

Web video drives online retail sales.  Online merchants are constantly reviewing the ever changing bag of options, but a recent survey by Vovici of vendors shows where they are spending their hard earned money.

Following is an excerpt of a September 12, 2008 article in eMarketer containing the research data.  "Shoppers that view videos and read customer ratings and reviews spend more," said Corbin de Rubertis, president of retail widget developer Qponix, in the Internet Retailer article. "Even in a weaker economy, retailers are going to spend money on better technology if it drives traffic and converts sales."

For the whole story click here.