Customer Ratings & Video Boosts Online Retail Sales

Web video drives online retail sales.  Online merchants are constantly reviewing the ever changing bag of options, but a recent survey by Vovici of vendors shows where they are spending their hard earned money.

Following is an excerpt of a September 12, 2008 article in eMarketer containing the research data.  "Shoppers that view videos and read customer ratings and reviews spend more," said Corbin de Rubertis, president of retail widget developer Qponix, in the Internet Retailer article. "Even in a weaker economy, retailers are going to spend money on better technology if it drives traffic and converts sales."

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