Campy Commercials -- Fun and Clever?

Here's an interesting new web campaign for a new low-priced line of JVC video cameras, called the Everio - Everio Web Campaign. They are fun commercials with a kooky cast who are having fun while selling the new cameras through a series of amusing vignettes starring the new JVC cameras and a wedding.  What's not to like about a wedding?  So what do you think?