Tuesday, February 17, 2009 at 08:01PM This might be one of the top 3 commercials I have ever seen, if not THE best. Why? You are on the court.... great sound mix, great action shots... it all works. This spot takes you on the court like nothing I have seen in a long time. This commercial rocks.... and it's not even a great copy (on YouTube)!
Tuesday, February 17, 2009 at 07:49PM So have you seen this commercial? Not sure where I was, but this commercial for Adidas is really nice. It feels like a precursor to the Microsoft campaign I wrote about a few weeks ago. Anyway, it's a fine mix of simple music, great artwork and a good story. The fact that David Beckham tells the story is certainly a bonus.
Monday, February 16, 2009 at 04:45PM It's the newest hot dance rage. The macarena is long in the tooth, but the newest fad in the clubs in NYC - THE POTTY DANCE! Production values are low... but it looks like fun. I've been there before... you?
I cannot figure out what this video is... is it some kind of commercial? Where would it run? I would imagine that kids would love it... and parents will be amused, but....
Friday, February 13, 2009 at 09:57AM Here's a fun warm-up to Valentine's Day -- a montage of great film kisses. Hope these great smooches get you in the mood and that you have a great V Day!
Wednesday, February 11, 2009 at 11:42AM Capucine has become a world renowned storyteller thanks to the Internet. And now the web site Edurelief is using her to raise money for children in Mongolia. So what's the hook? How does this French lady who's unknown get so much buzz? Well Capucine is four... and she tells a great story. This is proof that the story is the most important element of a compelling video. The production values and music all help, but it's all window dressing if there's not a compelling story there to get you dialed in.