Wednesday, November 4, 2009 at 06:52PM Ad watchers may be familiar with Guinness advertising.. it's rarely humble. In addition to the beautiful beer pour shot, there's always a clever idea. In this case Guinness introduces a new tag line to its advertising - Bring It to Life. This ad is BIG BUCKS and big thinking with some nice visual tricks.
Wednesday, November 4, 2009 at 11:33AM Is there a line for marketers? This video shows how one German marketing group uses house flies to market a message. I hope this is a joke... but it's not clear from the video.
Monday, October 26, 2009 at 06:56PM Keep it simple... never more true than it is in visual storytelling. In this piece suporting healthcare reform, no shot is wasted, no words are spoken or needed. A simple lonely piano track makes it a sad story, yet it reinforces the power of the piece. No shots are wasted. Every shot is well composed. This is good film. Well done.
Friday, October 23, 2009 at 04:30PM Financial web site Mint.com created a video clip to dispel one of a browser's first fears they might have when investigating the site: what happens if my data gets hacked at this site. The video hosted by Mint's founder Aaron Patzer does a LOT to increase a potential users concerns about Mint.com site security. It's a great example of how creating and employing a simple video, front and center on a web site, can deliver material results on the web.
Thursday, October 22, 2009 at 10:08PM Here's an experiment... all in the name of exercise. Good stuff.