Web Video Drawing You In

Financial web site Mint.com created a video clip to dispel one of a browser's first fears they might have when investigating the site: what happens if my data gets hacked at this site.  The video hosted by Mint's founder Aaron Patzer does a LOT to increase a potential users concerns about Mint.com site security.  It's a great example of how creating and employing a simple video, front and center on a web site, can deliver material results on the web.