School Communications Video - RCS Microfinance in India

This video that deweymedia produced for Riverdale Country School features a spring break trip that a group of students took to India.  The production is meant to highlight the school's investment of time and resources in its students world and community service by encouring a student run microfinance group's exposure to a land where they have been investing their money.  The video allows the school to promote its efforts to all of its audiences: parents, alumni, friends, benefactors, the education community, etc, while showing the innovative thinking the school is trying to promote. 

Honest Abe Lincoln Geico

This commercial is a classic - extremely funny and extremely simple.  Harping on one of my favorite themes - simplicity - it is a tiny slice of life, of reality.... played to the max.  Abe speaks one word, but his acting says it all.  Silence is comedy in this scenario, very funny stuff.  Honest Abe stays true to his form, and cannot tell a lie.  What ensues is hilarious.  Sometimes an idea is so simple it seems obvious.  I rest my case.

Down on the Farm.... Makes you Feel Good Just Watching this Video

Here's a mini-doc about the farming Chase family.  Makes me miss my days last summer of traveling the country to interview farmers for our documentary, Farmageddon.

Amnesty International Powerful Message, Works Everywhere

This is clever and powerful and it works everywhere because the heart of the story doesn't use words.... okay, a few at the end.

Green Acres Meets Queer Eye - The Fabuous Beekman Boys

What happens when two Manhattan Execs put book learned farming to the test?  When this same sex couple bought a 200-acre farm in Upstate NY, the cameras were there, and now we get one more reality show to infest summer TV.   It has all the elements of comedy you could ask for and it premieres tonight, Thursday, June 16 on the Discovery Channel.