This commercial is a classic - extremely funny and extremely simple. Harping on one of my favorite themes - simplicity - it is a tiny slice of life, of reality.... played to the max. Abe speaks one word, but his acting says it all. Silence is comedy in this scenario, very funny stuff. Honest Abe stays true to his form, and cannot tell a lie. What ensues is hilarious. Sometimes an idea is so simple it seems obvious. I rest my case.