deweymedia - video production, web video and social media blog

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Tuesday
Oct042011

Jello Jiggle-It App: Real Simple

Here's a fun new app for Jello that allows you to pick any song and any flavor (read color) that the Jello dances to on your iPad, iPhone, etc.  So what's so great about this app? Watch and then we'll discuss.

Got it?  In addition to offering up a cool, entertaining video clip with some great music, it tells you the whole story without a spoken word.  Up front it tells you to pick the song, pick the flavor and then the Jello rocks out.  Maybe it's just me but I think the Jello has some personality.  While it's still dancing you widen out to see the iPad and at thee end of the piece we see the Jello on iPhones with a click-thru to download the app.... it's all really easy to follow.  You gotta love a piece that entertains you and achieves it's purpose without an announcer. 

An admissions video or a capital campaign video produced by a deweymedia producer will rarely use an annnouncer.  We think they get in the way.  Tell us what you think.

Monday
Oct032011

CUD - Joe York Film about Georgia Cattleman Wil Harris 

Here's a wonderful profile of Georgia cattleman Wil Harris who was a traditional cattleman until he opted to go the organic route about seven years ago.  Production wise the sound's a little hot at the opening of the film, still you are drawn in as Harris drives around his pastures in a pickup calling his cattle.  The film gives you a great feel of the cattleman and his love of his cattle and his land which has been in his family for three generations. 

This easy to spot brand of high quality video production, one telling the stories in context with the lives of its subjects, instead of straight forward head and shoulders interviews, is the difference between average and great story telling.  Show them your audience the story, don't just tell them.  The more we can show, the better the video production we can offer. 

A video production company may sell you a production price that tells the story with simple, quick head and shoulder interviews, all with the same neutral background, but will that production tell your story in a compelling way that will keep your audience focused on your message?  Not likely if you bore them to click elsewhere.  In this admissions video production that we created for the Upper School of Riverdale Country School, we chose four RCS students, and followed them so we could see them talking about the things they describe. See the first video (the one with the lacrosse ball on the field) at the following page:  RCS Upper School Video.  It's far more interesting than just seeing them talking - head and shoulders with no action. 

 

Friday
Sep302011

Fun to Watch Chase Scene Shot on a $400 Camera

Here's a fun chase scene shot a on a small, inexpensive camera.... handheld GoPro camera.

Thursday
Sep292011

Bad Hangover, Great Ending Ladies. Happily Ever Clooney. DnBNor Bank

Here's a great ad created for DnBNor bank.  It's stars a wickedly hungover woman who wakes to the aftermath of a big, BIG evening, that keeps getting better.  Good luck, George Clooney style.  Who says drinking can't bring you good luck?

Thursday
Sep292011

Carlsberg Beer Setup Comedy

This is a GREAT idea.  This calls for a Carlsberg.  Funny stuff.  The Carlsberg tough guys are pretty scary.  I was waiting for them to start throwing chairs.