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Wednesday
Jun042008

Where are they Watching Online VIDEO?

So who scored more than 50% of online video viewing sessions in April of '08?  It should come as no surprise that they are flocking to Google's YouTube, but 50.4% of the market?  That's a BIG number.  Perhaps not as much as the +70% of ads in the online universe that are served up by Google.  Anyway, as Google gains in month to month figures over March of '08 (up from 48.1% in March of '08), who are the also-rans in this universe, and what kind of viewing numbers are they pulling down?   In the #2 spot in online video viewing sessions is Yahoo with 8.2% of the market (April of '08), down from 8.5% in March.  Then comes Fox Interactive Media at 6.6%, Microsoft at 4.1% and TimeWarner at 3.6%. 

What amazes me is that only one of the networks even ranks in the top 5!  ABC was #7, CBS Interactive #11 and Hulu (NBC and FOX) at #14.  No doubt about the fact that the online video universe is not run by the traditional TV media world.

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