Ad Dropoff at Print Newsweeklies

An interesting sidebar to the growth of Online Video Viewing (see earlier Blog Posting) is the dramatic slide in ad dollar spending at newsweekly magazines.  The numbers are grim -- ad page dropoff from January to May of '08 was 23.7% at Newsweek, 27.2% at Time and 32.7% at U.S. News and World Report, according to recent numbers from Media Industry Newsletter.  Beginning next year U.S. News announced it will become a bi-weekly publication.  Overall sales for all three publciations have fell last year with newstand sales (a portion of overall sales) falling around 13% overall.