Nike Rise - LeBron James Commercial

Here's a clever, well produced, big ticket commercial that deals head-on with LeBron James' controversial move this past summer from the Cleveland Cavaliers to the Miami Heat.  It's serious, provocative, entertaining and is peppered with a few wild scenes with Don Johnson of Miami Vice and a piece of big machinery reeking havoc on the parquet of a basketball court.  The 90 second commercial covers a lot of ground, as it helps defend James' less than popular decision to leave $15M on the table, pull the ripcord and head to Miami.   While it's quite a production, it hardly rivals the $110M contract that locked James in for 6 years.