Smart Web Video: Doritos Crash the Super Bowl Promotion
Thursday, January 29, 2009 at 11:23AM Here's another twist on 'previewing' your Super Bowl commercials. This is meant for the teen set so don't beat yourself up if you haven't heard about this one.
Doritos has evolved their annual campaign of airing an ad submitted by fans during the Super Bowl to an even higher level. Last year they had to introduce the idea of the campaign itself, as well as the submissions. This year there's less need to stess the contest allowing more room to focus on the ads.
There's some great stuff here and some cheesy stuff. I find the first ad you have to sit through on the site one of their weaker submissions. Unfortunately I can't figure out how to jump around it. I think you have to watch it to move on to the next ones. The video player is great - crystal clear video. Some of the ads are also posted on YouTube as well. Almost 2000 submissions. Some great stuff here targetting the youth audience. Would love to see the stats on how much kids are watching. Something odd about the most watched video on the site.... but maybe it appeals to the target group? You can have a lot of fun on this site. CRASH THE SUPERBOWL PROMOTION
The commercial below is just one of the spots you can see on YouTube. Just a fraction of those that you'll find on the site link above.