Western Union Yes Campaign: Happy Floating Cheese Doodles

Western Union's new Yes global campaign has been on a heavy airing schedule this past week.  The spot has a global feel, with a playful world sound, a bouncy, dancable music track, and plump, yellow, cheese doodle-like letters floating through the air in a series of surreal scenes.  It's a fun, whimsical piece with an other wordly feel that should raise Western Union's visibility and brand name recognition.  It's a commercial that's fun both to listen to and watch.