Big Film: Australia Tourism - COME WALKABOUT

You gotta love a 90 second commercial.  It's a dream that not many ad folks get to realize.  Hallmark used to give us a 90 second commercial once or twice a year when I worked on the business at Ogilvy.  It was a dream.  It's a chance to develop a big story instead of a a little story (aka a commercial).  This commercial by the Australia Tourism Board is lyrical, and beautiful, ambitious in its story, abstract in its imagery, and essential in its message.  Perhaps its a little off in the sense that the economic times are so tough, worldwide, but maybe that's just their message?  Lovely simple music track too....  but this spot did not come cheap.  COME WALKABOUT: AUSTRALIA TOURISM.