Always Open: Denny's Orginal Programming
Tuesday, March 15, 2011 at 11:39AM
Paul Dewey in Branded Content, Creative Advertising, Web Campaign, always open, comedy, dave kochener, denny's, jason bateman

Here's an intriguing cross promotion of a comedy program and eating... set in a Denny's. Branded content gets no clearer when the set is in a Denny's restaurant.  Arrested Development fans should get a kick out of this launch episode, all three + minutes of it.  Jason Bateman and Dave Kochener have at it in a booth at a Denny's.  It's pretty funny, but it's hardly a belly grabbing, gasping, out of breath comedic ten.  Funny male bits talking about space, and obsession and expression.  Future guests of Kocheners are said to include: Sarah Silverman, Kristen Bell, Amy Poehler, Will Arnett and Will Forte.

Here's the Always Open Web site if you want more.

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