Here's a beautifully shot and scripted commercial that dares to break the patterns created by other sneaker ads. It could carve a fine little niche for the sneakers if the positioning works. The commercials' words are elegant and lyrical, yet the voice feels like it's coming out of a tinny can? It's a sports metaphor being used in non-sports advertising. And at 93 seconds this commercial is not your average ad. The commercial created by Droga5 advertisingin NYC is for PUMA and it also centerpieces a social media effort for the athletic shoewear maker. Puma Social.