Elegant Simplicity, Embrace Life
Wednesday, May 26, 2010 at 12:49PM
Paul Dewey in elegant simplicty commercial, elegant video, embrace life seatbelt commercial, high concept video, simple concept video

This commercial promoting seat belts has been viewed over 7 Million times on YouTube.  One look and you'll understand why.  It's simple and powerful with beautiful music - an idea built around the love of a family.  Elegant simplicity at its best.  The commercial is called embrace life.  The table flying away at the end is the only tricked out part of the spot, but it helps accentuate the importance of wearing those seatbelts.  As you watch this slow-mo spectacular your mind clicks away with other possible violent scenarios that do not play out, thankfully.   Good stuff.

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