Breaking Out of the Box: St. John Ambulance Corps - Popcorn

Tuesday, November 2, 2010 at 06:09PM
Paul Dewey in British TV commercial popcorn, Creative Advertising, Popcorn Choking, St John Amubulance Corps, movie theatre choke

Here's an interesting ad that mixes up expectations and conventions.  A Brit ad for St. John Ambulance Corps.   It's a little hard to figure out what's going on initially when you keep seeing the cutaway to a movie theatre, but then it becomes real clear when the theatre goer makes the 'spatial jump'.  What do you think?  Corny, it takes too long to get there? or good stuff?

Article originally appeared on Boston video production, corporate video production, nonprofit video, fund raising video | Dewey Media | Concord, MA (http://www.deweymedia.net/).