Monday, November 9, 2009 at 04:47PM
Paul Dewey in Extreme Marketing, Improv Everywhere, in-store, live in-store events, musicals, produce section entertainment
Here's a wild concept, client sponsored in-store musicals. This one was done in October in the produce section of a Queens market. They are created by a group called Improv Everywhere that has created more than 100 public spectacle events.
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