Short and Clever: Pizza Pops
Thursday, January 22, 2009 at 09:00PM
Paul Dewey

This is quick... a 15 second commercial.  It's funny, fast, it tells the story in a clever way, end first, and it has good casting.  Not easy to tell a story that gets your attention in 15 seconds, makes you laugh, and you remember the product name.   I guess using a monkey is always a doorway to winning possibilities.  PIZZA POPS    Note:  My previous blog entry is about an extremely long commerical for Australian tourism.  Wonderful juxtaposition.  This commercial is part of a campaign using the same template and story telling devices.  All silly.  

Article originally appeared on Boston video production, corporate video production, nonprofit video, fund raising video | Dewey Media | Concord, MA (http://www.deweymedia.net/).
See website for complete article licensing information.