watched this new web show brought to us by the boys from thirysomething yet?

looks like tv on the web, with a weak pretend blog tie-in that seems like artifice. the production values are good, story is not bad but the credits at the end... i counted almost 80 seconds of them in an eight minute piece.... seems like that part of tv, all those people working on a web show, is overkill.

that being said i'm watching more and i look forwad to seeing where they go.

is it creative? yes. will it work? maybe? will these web guys stay in the web game? doubt it, the money's still in tv, but we're all watching and hoping there might be some kind of business model here that works because there are a lot of eager young filmmakers from those weeks out of film school to those still waiting on tables in hollyweird at age 40.

the herskovitz zwick team liked this model because of minimal network interference allowing them to deliver their idea with few barriers, but how long will that last?